Jeffree Star is an absolute legend in the beauty industry. He’s known for being an American makeup artist,
entrepreneur, singer-songwriter, DJ, beauty YouTuber, model, and Internet celebrity. He is the founder and owner
of Jeffree Star Cosmetics.
In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics, using his entire life savings. In part of a five series docuseries, Jeffree Star felt that his music career ended, and he was bankrupt—with a future that was uncertain. He took everything he had to his makeup brand, not knowing that it would be a multi-million dollar company. He started making videos promoting the brand on YouTube, where he later became a popular YouTuber and acquired 17.5 Million subscribers and over 2.1 billion views, as of March 2020.
Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space". His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, apparel, and accessories, such as mirrors, make up bags, and metal straws!
In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics, using his entire life savings. In part of a five series docuseries, Jeffree Star felt that his music career ended, and he was bankrupt—with a future that was uncertain. He took everything he had to his makeup brand, not knowing that it would be a multi-million dollar company. He started making videos promoting the brand on YouTube, where he later became a popular YouTuber and acquired 17.5 Million subscribers and over 2.1 billion views, as of March 2020.
Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space". His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, apparel, and accessories, such as mirrors, make up bags, and metal straws!